TEA 222: From $50K To $1M: How The Quirky Mouse Scaled With Meta & Email (With Kylie Bodiya)

What does it actually take to go from barely getting sales to running a near 7-figure ecommerce brand?

In this episode, Josh sits down with Kylie Bodiya, founder of The Quirky Mouse, to break down the real systems behind her growth. Not theory. Not hype. The actual decisions, pivots, and frameworks that moved the needle.

You’ll hear how Kylie:

• Went from under $50K/year to nearly $1M by focusing on product launches instead of constant discounts
• Used Meta ads as a validation tool, not a guessing game
• Built a brand by niching into deep-cut buyers instead of chasing mass appeal
• Increased margins by expanding beyond apparel into higher-leverage products
• Finally leaned into email and SMS without fear of “over-emailing”
• Removed herself from fulfillment by outsourcing without hurting conversion

This conversation is a masterclass in operator thinking: questioning sacred cows, letting data drive decisions, and building systems that scale without burnout.

If you’re stuck, plateaued, or trying to break through to the next revenue tier, this episode will give you clarity on what actually matters and what you can safely stop overcomplicating.

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