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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 216: 12 Things You MUST Check Before Black Friday Hits
► Get 50% Off Onboarding And A Gift of $500 Value By Joining The Max Prohits Mentorship This Week
Josh and Dylan give a 12 step checklist every ecommerce business should complete before BFCM hits. Some are small, and some are big but all of them will make a huge difference for your BFCM sale.
BFCM Checklist:
- Reset Your Ads Manager Before Scheduling BFCM Ads
- Add A Backup Payment Method For Meta
- Remove Campaign/Scaling Automation Budget Ceilings
- Automatic Sitewide Discount or Strike Out All Prices
- Show Offer Countdown In Banner Of All Pages
- Test Tools, Carts, Integrations, And Mobile Site Performance
- Ensure Emails Are Optimized For Mobile
- Turn Off Automations/Welcome PopUp That May Conflict With Sale
- Turn Off Smart Sending and Don't "Skip Profiles" in Sending
- Monitor Spend Pacing and Revenue 3x Per Day (Or even Hourly)
- Check Stock Levels If You Manage Your Own Inventory
- Verify Your Credit Card Limits
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