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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 197: This Meta Ads Campaign Structure Works Like Gangbusters
Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment.
In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outdated “hacks.”
You’ll learn:
- How this structure is helping the brands scale easily and profitably
- Why Meta rewards volume + variety (and how to structure your testing to match)
- Why you don’t need 10+ different campaigns to scale to $1,000/day in spend
If you’ve ever wondered how to turn testing chaos into a predictable, scalable ad system—this is your blueprint.
You can grab the full course here.
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