The Ecommerce Alley

TEA 196: Boundaries Are Sexy (And Prevent Burnout)

Josh Coffy

If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you.

We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business.

In this episode, you’ll discover:

  • The 3 types of boundaries every founder must set (and how to enforce them)
  • How to stop Slack messages, customers, and late-night “just one more thing” from hijacking your time
  • The mindset shift that helped us scale without sacrificing family time or freedom
  • Real-world tactics from scheduling messages to running a client blacklist (yes, really)

Whether you’re stuck in a season of hustle or finally ready to reclaim your time, this episode will help you build the kind of business you actually want to run.


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