The Ecommerce Alley

TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

Josh Coffy

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In this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. 

Meta made major changes to their algorithm in March, and this new strategy plays right into that. 

They discuss:

  • An Overview Of What Has Changed
  • The New Strategy
  • Warnings With The Strategy
  • A Brand New Course



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