The Ecommerce Alley

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

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The Ecommerce Alley

TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

April 21, 2025 • Josh Coffy

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.

You’ll learn:

Why old-school TOF/MOF/BOF thinking is outdated
How Meta now predicts the exact content each buyer needs—and in what order
How ad delivery just got 10,000% faster
Why previous campaign structures are about to get punched.

Want to read the FULL breakdown & takeaways?

Here’s Josh’s Notion doc on it.

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Josh Coffy

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