The Ecommerce Alley

TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns

Josh Coffy

Watch Our Episode About Kill Switches and Ad Cycling

In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions about these 2 different features.


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