TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account Artwork

The Ecommerce Alley

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

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TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account

August 05, 2024 • Josh Coffy

Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem.

I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.

This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.

00:00 Intro
00:58 2 Budgeting Levels
03:25 TAPs and CAPs Overview
04:12 TAPs
09:00 CAPs
11:57 Ad Account Budgeting

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Josh Coffy

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Dylan Counts

Co-host