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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 129: What To Do When Meta Ad Results Are Volatile
Recently, we’ve seen some people reporting disastrous results with Meta ads.
- No Purchases One Day, Tons The Next (Or None At All)
- Automations not firing as accurately
- Inaccurate reporting
- Unpredictable spending
So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and things you actually have control over during this time.
00:00 What's Been Happening With Meta Ads?
02:29 "The Great Ecommerce Divide"
09:44 Advertising Is An Investment
13:42 Big Picture > Small Picture
15:40 Things You CAN Do When Marketing Results Are Down
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