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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 125: Managing A Multi-Million Dollar Facebook Ads Account (w/ Conner Fleming from Hostage Tape)
► Check Out Hostage Tape Here
Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand!
00:00 Intro
01:50 Hostage Tape's 2023 Numbers
03:40 Hostage Tape In Australia
04:56 Issues With Amazon
06:26 Brand Deal With UFC and Andy Elliot
10:35 Ad Results With and Without Partnership Deals
14:56 Campaign Structures and Testing In A Multi-Million Dollar/Yr Ad Account
34:46 Josh's Final 3 Questions
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